Insights

From the Field

Practical notes on inbound, ads, social, operations and software, written for travel and tourism operators rather than tech teams. First pieces coming soon.

Coming Soon · Operations

What Manual Operations Really Cost a Travel Business

Every WhatsApp thread, every manual confirmation, every spreadsheet-tracked booking is costing you time and money you can't see.

Coming soon

Coming Soon · Search

SEO vs AEO: How AI Answer Engines Are Reshaping Travel Search

Google is no longer the only place your customers search. Here's what Answer Engine Optimisation means for travel operators.

Coming soon

Coming Soon · Strategy

The Case for an Audit Before Any Automation Investment

Most automation projects fail because the problem was never defined correctly. The technology is rarely the issue.

Coming soon

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